Trailblazing Insights
Where consumer clarity shapes CPG innovation
Trailblazing Insights explores food and beverage innovation through the lens of consumer clarity, real-world experience, and strategic thinking.
Drawing from food science, product development, marketing, and R&D, as well as global sourcing and travel. These posts examine how ideas move from concept to shelf.
The focus is on building things that last, not chasing trends or surface-level hype.
Written for CPG leaders and decision-makers, this space connects thoughtful strategy with the craft behind great products.
Food Signals from 2025 That Will Shape Innovation in 2026
Successful CPG innovation comes from understanding consumer signals and translating them into clear strategy, faster decisions, and stronger product performance.
Why Peru Eats Guinea Pigs (Cuy) — And What the U.S. Can Learn From This Sustainable Protein
What Americans see as a pet, Peru has used for centuries as one of the world’s most efficient, low-impact proteins. Cuy forces us to rethink culture, sustainability, and the future of alternative protein.
CPG Innovation Framework: How to Speed to Market & Avoid Scope Creep
Discover how CPG teams accelerate innovation by eliminating scope creep, clarifying consumer needs, and using flexible frameworks built by Taste Trail CPG Advisors.
Why Every Brand Needs a Tailored Innovation Process
Learn why a tailored innovation framework is essential for consistent growth. Discover how clarity, alignment, and flexible stage based systems help CPG teams move faster and make better decisions.
Why Consumer Understanding Is the Starting Point for Innovation
Discover why early consumer insight, voice of the consumer research, and post launch learning are essential for faster CPG innovation, stronger product development, and retail success.