Trailblazing Insights
Where consumer clarity shapes CPG innovation
Trailblazing Insights explores food and beverage innovation through the lens of consumer clarity, real-world experience, and strategic thinking.
Drawing from food science, product development, marketing, and R&D, as well as global sourcing and travel. These posts examine how ideas move from concept to shelf.
The focus is on building things that last, not chasing trends or surface-level hype.
Written for CPG leaders and decision-makers, this space connects thoughtful strategy with the craft behind great products.
Why Peru Eats Guinea Pigs (Cuy) — And What the U.S. Can Learn From This Sustainable Protein
What Americans see as a pet, Peru has used for centuries as one of the world’s most efficient, low-impact proteins. Cuy forces us to rethink culture, sustainability, and the future of alternative protein.